How-to-run-a-successful-prize-competition

Jo Chubb

As a manager, it's your job to deliver campaigns that achieve your business goals and objectives. Whether that be reaching new customers, build customer loyalty, drive new social followers, or build your mailing list. Running a prize competition can help you achieve any of the mentioned objectives.

Below, we outline how to run competitions that really work.

Choose the right prize

For your competition to be a success, it’s important to select the right prize. The prize must be relevant and valuable to your audience. This will attract your ideal target customer to engage with your social content or sign up to your mailing list. By giving an Adrenaline adventure as a prize, you are encouraging your customers to try something new and exciting, step out of their comfort zone, and challenge themselves. You will also align your brand to the adventurous lifestyle, and build a long lasting connection with your customer.

Design your competition assets

In a world where everything is digital, it’s important that your competition assets stand out and are memorable. This will help engage your audience and create a long-lasting connection, which will spark their curiosity. Adrenaline have a suite of adventure content available to create custom competitions.

How to run a competition

There are 5 essential elements to run a successful competition. This includes, understanding what you are trying to achieve so you can track the success of the competition, understanding your target customer, drafting the competition message, outlining a timeline, selecting your prize, and entry mechanic.

Promote your competition

Once you have determined all the logistics of the competition, it’s time to launch and promote. Watch as your target audience get excited about the adventure you are offering.

Why adventure works?

Did you know 89% of Australians classify themselves as adventurous? When you offer an adventure as a prize for your competition, you are aligning your brand with your audience's values and lifestyle.

What are good adventure prizes?

Choose an Adrenaline eGift Card valid for 5 years, emailed instantly and add to Apple Wallet. Or, select an Adventure from swimming with dolphins and helicopter flights to skydiving and V8 driving. We have over 2,000 adventures to choose from across Australia.